Expect to Succeed! 

Growing up for most people is hard. You learn from your past; each of us has had pain thrown at us by inconsiderate others. Or, by well meaning others, who didn't know better. 

The Case of Potentially Successful Women 

Once upon a time in a land called the "real world"  
two single women worked side by side in a "real job." 
One was dressed in obviously expensive clothes with 
her hair done to perfection. 

Do You Know that You Have a Marketable Skill? 
 

Did you know that since you have been learning skills on  
the net, that you have been learning web skills while getting your  
own business set up?  

What are You Doing to Snag Your Visitor's Email? 
 

When you are ready to do business, you just can't 
rely on sending a person to your site once and expect 
a sale. The person comes, looks around, and disappears. 

When You Don't Have Cash - Get Creative  

Let's start simple:  Your Target Market is not everyone. 
If you are trying to have products that appeal to the whole 
world...you are really getting in over your head. 

Seven Simple Solutions to Success are not Secrets 

Marketing on the net is one of the most rewarding challenges 
that you can ask for.  Many people don't succeed. Are you one of  
the people that just can't seem to make it happen? 

How to Maximize Mini Sites for Easier Profit 

Have you ever heard in marketing, it doesn't matter 
what you sell; it only matters how you package it? 

Without a Headline - You have Nothing  

There are several words that are important in net marketing. The rules are not to benefit you the seller, but the buyer. The words must benefit the buyer if you want them to come to your site. 

10 Ways to Improve Your Sales and Traffic 

Many times I check people's websites for some key ingredients that are needed to get more hits; and make more sales per hit. These are the ones that just glare at me: 

Stretching Your Marketing Dollars is not Always Money! 
 

Advertising takes time, planning and money. But how much 
time, how much planning and how much money is something 
that needs to be investigated.  Here are three strategies 
that you should be doing. 

Tap Into Your Own Creativity 

By Teresa King 

Online marketing is a lot of fun. It is a lot more fun when you 
have your own product. When you have your own product,  
and you know that product is a good one, you will put your 
whole heart and soul into your business.  

Results?  

You  make money, or build your list, or you decide that your  
product bit the dirt, and you use your experience to create  
another.  Some people can come up with a product, and 
turn it into gold. Others need more trial and error. Each 
failure is yet that much closer to your goal. Don't give up! 

But, how do you figure out how to develop a product? 

Creating your own product is not hard at all. It is a matter of 
scouting around for: 

1. What you think the net needs. 
2. What you know already. 
3. What someone else has, but you can improve on. 
4. A combination of one and two and/or three. 

How can you combine (needs) and your (knowledge)? 

Take one of your current hobbies. You know your hobby. 
Have you ever researched it?  

Here is a suggestion tool that you can see how many people 
have looked up the subject you may be interested in: 
http://inventory.overture.com/d/searchinventory/suggestion/ 

Take your occupation. You know your occupation. 
Would it be interesting to others? If so, have you researched 
to see what the demand is? 

Remember, all marketing is based on supply and demand. 
If there is a demand, then there is a market. 

Finding your niche is a matter of coming up with ideas, 
researching what is out there, and seeing if you have something 
that isn't out there, or you what you can improve on and do 
better than what is currently being offered. 

Once you come up with an idea, don't stop yourself by saying 
it is impossible, or you don't have the money. Or you don't 
have the time. Do a little each day. Make a goal for each 
week, and then get it done. 

If what you want to do involves writing, write what you can. 
Get it all down on paper. Spell check it and find an 
editor who can help you get your product developed. 

Can't write a salespage? Write what you want to say. The 
benefits of the product that you want to develop, and find 
a copywriter who will make you a fantastic salespage. 

Once you decide on what you will develop, then you can 
start getting it created and you can begin to look for  
affiliate programs that will go with your product. 

Remember in sales, when a person purchases one product 
they may be interested in something that goes with it. 

Picture walking into a shoe store. What happens?  
You purchase your shoes, and they offer you shoelaces,  
shoe polish, shoe wash..... even a shoe horn... wait, did 
I forget the socks?  It is how businesses are managed 
around the world. 

There is no end to what you can market on the net. You 
just start brainstorming and think to yourself, "What do 
I love to do? And, can I make money with what I love to 
do?"  Then believe that you can. And, you can! 

~~~~~~~~~~~~ 
Teresa King is a net-marketer who makes her living at home 
doing what she enjoys doing. http://www.tipsfortop.com 
  
******************** 
Are You Clueless on How to Advertise? 
 

 Written by: Teresa King 

Advertising is something that every marketer wants to  
know how to do. This article is going to give you some  
basic ideas of what you can do.  

Free Advertising in a Positive Way.  

If you are going to use free avenues for advertising,  
then remind yourself that free is free and people reading  
free ads, are interested in FREE... This is where you  
can advertise Free Downloads, Free eCourse or a Free Report.  

Ezine Advertising is pretty much the most positive way  
to advertise. The first thing you must do is build your  
own opt-in list. It doesn't matter if you can write an  
ezine or not. You can start with a free script to collect  
email, and you can use other people's articles with their  
resource box to use for quality content.  

You can purchase advertising spots in Ezines. Remember,  
if you are going to just put in a small ad..at a low price,  
you will be competing with many other small ads. Write yours  
until it STANDS out.  

When you write a solo Ad and pay bigger bucks to get it into  
an ezine, write like your life depends on it with the  
exuberance of a child. Keep it real; keep it live; keep  
whatever promise you make. Write it, read it, check it,  
re-write it and make sure every single word counts.  

One free way to get exposure is to write articles. If you  
don't write articles, consider this:  

Get a Ghost Writer to Write you an Article for around $75.00.  
It is approximately the same price as a solo ad in a high  
quality ezine. Next, take your article, and submit it to as  
many ezine publishers that you can. This will bring you  
exposure, and probably a lot more exposure than one AD.  

Search Engines are almost like a mystery. Not that they are,  
but the constant conflict in how to get in a top slot on  
the Engines causes problems. I hear all kinds of different  
approaches. However, if you stick to the following formula you  
can't get too far off base:  

Put at least three keywords in your Title  
Put at least two more keywords in your content and one key word  
from the title in the contents area.  
In the key words, use all five of the keywords you have chosen  
and then add some more. Target a Phrase, rather than just one  
word.  

In the content of your website, use those key words. Do not use  
them in excess or the search engines will consider it spam.  

Do take advantage of your ALT Tags...these are the html tags  
that you can use that people can see while your graphics  
are loading. These Alt tags can have a key word in them and  
a great place to put one is your own logo.  

They look like this:  

(img src="nameofyourimage.jpg" alt="Image of Logo  
- Easy Marketing")  
Please note - Replace the above parentheses with  
angle brackets.  

Search Engines rate you on popularity. Find sites where you  
can exchange links. The more your site appears on other sites,  
the more popular you look.  

Other quick ideas before I end this article:  

Give testimonials - honest ones.  
Sign Guest Books  
Answer questions in Forums  
Find a Quality eBook that you can Brand and give it away.  
Write a report and give it away and let other's brand it.  

Remember, always use your name. Don't sign Ted one time  
and Theodore another time, use your full name, if you are  
Ted Jones, then sign Ted Jones every place you go.  

Good Luck,  
Teresa King  
May 2002 - 2004 

~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ 
For more tips on advertising, marketing, web building and  
general knowledge, sign up for Teresa King's Tips for Top  
ezine for Quality Advice every Sunday.  
http://www.tipsfortop.com/subscribe.html  
  

Are You Getting the Most out of Your Web Site? 

  
  
 Written by: Teresa King 

Are You Getting the Most out of Your Website?  

There is a great controversy about whether or not, a person  
should sell one item on their website or more. Some gurus  
believe and prove that selling a single product on a website  
and advertising that product is the most lucrative way to  
go.  

1.) It does not confuse the person reading the sales page.  
2.) It does not offer choices, other than payment methods.  
3.) It does not overwhelm the person who is deciding to buy.  

On the other hand, a site with a theme can bring in good  
money, too. The site would have great content and have things  
for sell that has something to do with the theme.  

But, if has to be done properly.  

1.) Do not place banners all over the page.  
2.) Do not lead them off your site. (make a new window)  
3.) Do not put up a new window if they are on your site, just  
link back to the page they were just on.  
3.) Do ask them to bookmark!  
4.) Do make a separate sales page for each item that leads  
back to your main site. You can advertise the page on its  
own that way.  
5.) When they are through reading your page, a small banner in  
the right hand bottom corner, is the best place to put one.  

It always amazes me, to walk into a site, and the first thing I  
see is a big banner at the top of the page. Huh, I just searched  
to get to your site, do you really want me to click on that banner  
and go somewhere else?  

So, link to each sales page with text. If you have content that  
you want people to read, do not put blinking banners on the  
page, it is distracting and can destroy a person's concentration.  

Good luck on the improvement of your sales!  
*********************************************************  
Teresa King (c) 2001 is a successful net marketer and  
invites you stop by her site, where you find things you  
need as a marketer:  

http://www.tipsfortop.com  

Are You Missing the Advertising Boat? 

  
  
 Written by: Teresa King 

Web Site:   Tips for Top eBooks and Marketing 

Date Submitted: 06/19/2003 
  

One thing I have noticed on the web is the unwillingness of  
people who want to have a business on the net to spend any  
advertising dollars.  

No business will make it without spending either money, time  
or both. That is the bottom line. I hear it all the time,  
"I can't make any sales."  

Invariably, when I ask, where is your website, where have  
you advertised and where are your current advertisements  
running? And, I get the same answers.  

"Well, I did pay for an ad once..... and I did spend a lot of  
time on ffa pages, and I did put my link into the search  
engines. I did give some free books away that have links to  
my site."  

Then to my next question. "What were your results when you  
tested your different ad copy?"  

"HUH? What do you mean results?"  

When you spend your money on ads, you need to test your  
ads. It's plain silly to spend your money on ads, and not  
know if another ad can pull in better results.  

Of course, you need to do what you can that is free and you  
can afford the time. And, of course, you need to get submitted  
into the search engines.  

However, what you really need is to get known.  

The best ways to get known is through writing articles, paying  
for advertisments, signing guestbooks, answering forum  
questions, and through word of mouth.  

The most effective way to get known is through writing  
articles and getting the articles submitted to different  
ezine owners' opt-in newsletters.  

Here is your comparison:  

Write one article and submit it to as many ezines that you can.  
That is tremendous exposure. If you can't write, get a ghost writer  
to write an article for you, and prepare to have another written  
until you learn how to write your own.  

One article might cost you $75.00. That article can be used over  
and over again. Now, compare that to one $75.00 solo ad.  

Your article should have a tempting resource box advertisement  
that leads to your site, or your newsletter. The article should  
be interesting and written with enough knowledge and flair that  
your reader wants to see more of what you have. They will click  
on your resource box and they will go look.  

People are far more interested in reading a well written article  
and clicking over to visit that author's website, then to read  
an advertisement from someone they don't know and go to their  
website.  

Be careful, with the fatal no, no in writing an article. Yes,  
you might have a product that you just love. However, your  
article should be generalized on a subject that may have a theme  
to what you love, but it should not be a direct advertisement  
to what you are selling.  

Why? Ezine owners look for high quality articles that are written  
well, are informative to their subscribers, and want that article  
to look like anything but a full page advertisement for someone  
else's company.  

There is one way around writing an article that leads to your  
product that relates to the article, and that is to have a  
well paying affiliate program so that those that use your article  
can put in an affiliate link in your resource box. It will  
definitely improve your chances of having your article published.  

Remember, everything you do on the web should be concentrating  
on building your subscriber base to your own ezine and using the  
ezines of others, or both for your advertising campaign.  

Good Luck,  
Teresa King  
(c) 2003  
~~~~~~~~~~~~  
Teresa is a successful writer and marketer on the net, and  
has helped many people succeed. If you do not have a list,  
it's time you start one with an autoresponder that you can also  
use a personalized mailing list. http://www.besent.net  
~~~~~~~~~~~~  
Tell a friend about these articles.  
If you like these articles, let Teresa know and keep  
encouraging her to write. 
 

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