The Nitty Gritty on eCourses

You have probably seen eCourses on the net.  You may have even signed up for one or more yourself. However, you may not know what is going on behind the scenes and the value in having an eCourse.

So, first, let's discuss what an eCourse is:

An eCourse is lessons by email.  They usually go for an odd number of days such as 3 days, 5 days, or 7 days. Some are shorter and some are longer depending on the content. 

The purpose of an eCourse is to teach a subject, gain email addresses and clientele who are interested enough in what you have to present in your eCourse for them to sign up.

That's the point. You want people to sign up.  Once they sign up for your eCourse, you can now relax and let them read for a few days, or all of the days.  At the end of each days lesson you will leave a resource box, to sell them your product, or membership service or refer them to a related affiliate program.

To do these lessons by email, you need an autoresponder that sends out messages per your set up instructions. You certainly don't want to send them out each day by hand. That takes too much time and effort on your part.

Now, the trick is to get them to sign up. They need the interest in your subject.  Curiosity is a wonderful thing that each of us have. It is that same Curiosity that will capture the cat.  So, to do this you need to make your presentation
of your eCourse exciting. It has to have a powerful headline and put in enough juicy information to reel them in.

Why are we sending out a course over days, rather than giving them it all at once?  That's easy.  It takes 7 times for a potential customer to hear from you, or be at your site, or look over your product, before they purchase.

An eCourse helps you keep your potential customer reading and seeing your name day after day, for as long as the course lasts.  It creates trust; trust creates sales.

When you use powerful words, then add an enticing graphic cover, plus top it off  with a disclaimer that their email will not be abused, and that they can opt-out at a click of a button, they will sign up.  Some marketers even promise a related
eBook that they will get for a download when they sign up. The goal is to create a strong customer relationship, but before you can create that great relationship, you need to get them signed up.

Sounds great so far. You have set up a wonderful eCourse for your potential client and you are now advertising to bring your visitors to your site.

But, it doesn't stop there.  They gave you your email, now it is your responsibility to give them what you promised, and some!  When you give what you promise and add to the promise, you will gain the respect of your readers.

That respect will bring you customers and will eventually make you sales.  They will remember who sent them those valuable lessons, and when you do it properly, your readers will be on your weekly list.

That's a beginning:
 

For the rest of this three day course, sign up at
http://www.tipsfortop.com/ecourse

Day 1 

The Structure of eCourses

Day 2

Ideas for eCourses

Day 3  -- Getting your eCourse Set up
 
 

Teresa King
(c) 2003

Teresa King is the co-Author of the Award Winning
"AutoResponder Secret Courses." Can't write an
eCourse? Not a problem. http://www.secretcourses.com
 
 

Your email will not be abused. 
 

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